
So what do you need to pitch an idea? The first thing producers usually ask for is a
Logline. Let's define the term:
Logline - noun - a brief description of your screenplay.
That's it, in a nutshell. There are, as always, differing opinions regarding how to write one. Some insist that your logline must be twenty-five words or less. Some demand that it must be only one sentence. Others say that a logline follows this structure: Hero - Goal - Obstacle.
Blake Snyder, author of the well-known "
Save the Cat" books was a guru on this particular subject. (He didn't have a lot of films made, but he got them bought and for serious money.) Blake felt that a logline needed the following elements to be truly effective:
- A Killer Title
- What is it? (the type of film)
- A compelling mental picture.
- Who is the movie's audience and what's its cost.
- Irony
Blake didn't mean that you
tell the producer about these things in your logline, but that these elements are
reflected in what you're pitching. Let's take a look at one of his recent favorites:
"Four Christmases"
Logline: A newly married couple must spend Christmas Day at each of their four divorced parent's homes.Well, I'm not sure about the Killer Title part, although it does what it says on the tin.
We know it's a comedy and you can see the potential for fun in the concept.
"Newly married" means young, and the premise says family (there's your audience), and we know it's budget range because we know movies similar to it.
And irony -- well, aren't the holidays supposed to be warm family events?
(BTW, when I first read "Save the Cat" it was Blake's inclusion of irony as an element that intrigued me. I think he has really codified an essential ingredient of a great concept. I'd think about that.)
So, just what is a logline? It's your hook, your "high concept" idea, the image that sells.
It's the reason I want to see your movie.Writing one is an art form unto itself, so don't be surprised if you struggle with it. But remember, a great logline opens doors.